A campaign to prove to younger demographics that ŠKODA is not only technologically advanced, but also highly capable when it comes to creativity.
Front Assist is sophisticated safety equipment in ŠKODA cars, which automatically brakes or even stops the car, thus averting collisions and other accidents. We demonstrated this by placing a picture of a braking truck under a bungee jumping tower. This way, jumpers could get first-hand experience of how the function works without putting themselves in danger. ŠKODA Jump Assist is a simple yet unique appearance that managed to stand out from the festival sponsors’ clutter and change the perspective - quite literally - of how young people look at the brand. Our message was delivered in a moment they will surely never forget.