In our image campaign for HERZ, we repositioned the brand so that they could stay authentic to their target audience.


Our client tasked us with repositioning the brand - doing a ‘face lift’ on the heavily traditional image in order to make it appealing to the millennial target audience’s fast lifestyle.

We achieved this with our integrated image campaign, with a message - mindful eating - perfectly aligned with the brand’s vision.

In our commercial, we showcased the thought that our personalities are not only shaped by life-changing moments, but by everyday decisions. These small decisions decide what type of people we are and how we shape today, tomorrow and our future in the process. And those who find this important make mindful decisions when it comes to eating, too.