In our introductory campaign for Pick’s new product, Pickolino, we showed that a Vienna sausage can count as a full, regular meal.
Pick's high-quality meat products are well known on the Hungarian market. With its new product, Pickolino, the company wanted to break into a new category. Not only did a new product have to be introduced, but the negative perception of the frankfurter had to be reversed, so that mothers should not see it a makeshift solution but rather a full meal. The campaign managed to show the versatility of Pickolino. For every member of the family, there is a way to prepare it - be it baked, grilled or even in salad, Pickolino is simply delicious