There are few more boring things than personal loan ads. All the campaigns go like: “Make your dreams come true, blah, blah, blah…” We dig much deeper to find something way more relatable.
Since Kahnemann, we have known that our decisions are rarely completely rational - even when, for example, we have to make decisions on major financial issues.
This was also a good argument for us when we created our umpteenth personal loan campaign for OTP Bank.
It was a creative concept that could turn even an ordinary loan application into an exciting story, based on a very emotional insight.