DETAILS:
Challenge:

Child abuse is one of the biggest problems and challenges in terms of the rights of children in Hungary. Even though the law prohibits child abuse, parents are either not aware of this or they simply do not know how to raise their children in a non-violent way. There is a lot to do in this matter. UNICEF wanted to raise awareness this issue.

Solution:

We showed in the advertisement that certain words, expressions and sentences evoke completely different emotions in abused children.

INFO:
Client:
UNICEF
Date:
2014
Awards:
2. Place (Hipnózis )
Silver (Arany Penge)
bronze EFFIE

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