The task was to invite VIP clients and motorsport journalists to an event where they can try the immensely powerful Škoda rally car, the ŠKODA Fabia Super 2000 as co-drivers. Instead of a simple invitation, all participants received a helmet just like the one the drivers have in the rally race, with their name and country flag as well as the Skoda Rally Team logo. This way, they did not only get a glimpse of the test drive, but also got a useful relic which they could display in their offices, or use it as their own helmet.
Porsche Hungaria/Skoda

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