DETAILS:
From 2014, taxis all have to be yellow and new in Budapest; taxi drivers cannot choose the colour themselves anymore. This gave Skoda a great chance to sell their models to them. We offered the Rapid and Octavia models to taxi drivers at the annual Taxi Expo with a leaflet handed out by hostesses. The leaflet was a Pantone scale of only taxi yellow. Our message was the following: If you can’t choose the colour, at least choose quality and good price with ŠKODA.
INFO:
Client:
Porsche Hungaria/ŠKODA
Date:
2013
Awards:
2nd place (Hipnózis)

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