DETAILS:
Challenge:

The OTP Premium Selection Funds is a product family consisting of numerous funds that provide opportunities to invest into OTP securities funds as well as personalized strategies. The TV campaign aspired to put an emphasis on the expertise of the bank in the field of investment funds, to build trust among retail investors.

Solution:

We presented it with the help of world league and Olympic medal winner water polo players, that having too many balls during a match is like having too many investment options. It is only experts who can find the right one and succeed. When it comes to investments, the OTP Fund Management is that expert.

INFO:
Client:
OTP Bank
Date:
2015

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