It is very important to OTP Bank to demonstrate reliability and stability, hence their advertisements are based on conceptual frameworks extending over several years so that viewers can identify the advertiser and the product easily, and focus solely on the product. Our task in 2009 was to create a new conceptual framework, within which the long-term image building of the bank and the promotion of its products could be realized.
We created the No Empty Talk campaign, basing the concept on stand-up shows. During the campaign, well-known Hungarian stand-up comedians chatted about topics related to the products of OTP Bank.
There is no doubt about the success of the concept, since it had been running for 6 years and it received outstanding professional recognition due to it efficiency.