In the joint promotion of Coca-Cola and Vodafone, those uploading the codes hidden under the opening tab of the cans could win 50MB of data and participate in a sweepstake. Our aim was to spread the news about the sales promotion among teens and encourage them to participate.
In the course of 4 weeks, eight youtubers and bloggers competed in terms of their influencer power as they discussed light, but controversial topics (e.g. running vs. biking). Viewers could watch the content by the influencer of their choice via the data received in the promotion, so they had to choose sides. We multiplied ratings with the help of popular influencers, since together with the shares on their own platforms (Snapchat, Instragram and Facebook) the campaign reached several thousand people in addition.