DETAILS:
Challenge:

NaturAqua introduced a new bottle, produced from plant-based elements in 25%, which can be squeezed a lot easier. But how? We had to teach customers to squeeze the empty NaturAqua bottles with one light twist.

Solution:

A creative banner campaign, based on the idea of scrolling down, while also showing how one can squeeze the new bottle. “With a light twist you can support the environment.”

INFO:
Client:
Coca-Cola Hungary
Date:
2016
Awards:
Bronze (Hipnózis)
Bronze (Arany Penge)
Bronze (DMBP)

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