Our task was the complete repositioning of the brand Herz. There are a number of products in the brand family (e.g. Pick) that addressed very similar target audiences over the past few years. With that in mind, Herz decided to shift the emphasis from the century-long past and the traditional values to modernity and the support of adventurous lifestyle, setting a significantly younger age group as the target audience.
When going out, people usually eat at the beginning and at the end of the night as well. However, when your friends stop by your place after a party, it’s important what you can serve them. By means of the quality ingredients of Herz, you can prepare cool sandwiches quickly at home as well. Once everybody is full, you can get back to partying.