LEÍRÁS:
Challenge:

Coca-Cola Hungary has a long history of promoting regular exercise, and with that in mind, they organized a five-a-side football cup for high school students hand in hand with the Hungarian Football Federation (MLSZ). Our task was to promote the cup and encourage high school students to participate.

Solution:

We chose Majka – a Hungarian rapper – as the face of the cup: he rapped a motivational song and often shared news in funny videos on the Facebook page of the event. He also presented in the video series ‘Advanced Goal Cheering Tutorial’ how scorers should celebrate.

INFO:
Ügyfél:
The Coca-Cola Magyarország
Dátum:
2015

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