Hungarian people rank low when it comes to the use of safety belts. Skoda wanted to change that by means of a public interest ad campaign.
As the majority of people listens to the radio while driving, we prepared a series of radio spots. People are afraid of all sorts of things, sometimes rationally, and at other times for no reason at all. However, this fear perishes when they drive without a safety belt, where this very act is the real threat to them.