The use of safety belts is unfortunately not taken seriously enough in Hungary, and this bad practice takes it tolls. Skoda, the National Police Headquarters (ORFK) and the Motorist Great Coalition wanted to make a change in that regard.
Our creative concept was based on the graphical and audio analogy of heartbeats (EKG) and safety belts, which was realized in the form of radio spots, banner advertising and billboard in the course of an integrated campaign.
2nd place (Hipnózis)
Bronze (Arany Penge)
Silver (Golden Hammer)