The innovation of Audi V4, the Matrix LED headlights light up the part of the road that the driver needs to see the most. The intelligent system switches the lights on and off, so while they ensure excellent focus, they do not dazzle drivers coming from the opposite direction. Our task was to communicate this technology to customers in an easily comprehensible way. We wanted the presentation of the technology to be memorable.
We combined the original headlights of the scaffolding construction net – illustrated with the advertisement – with relay headlights so that the headlights would light up one word at a time from the headline. We used an already functioning lightning system with minimal investment, and this made it possible for us to explain the operation of the Matrix LED headlights in a more effective and spectacular way.